Being a business owner is a truly complicated proposition.
Not only are dreaming up a new idea, but you’re also
building it, refining it, and testing it – all at once, usually while you’re
taking care of customers.
The biggest challenge, then, isn’t so much “what to do” –
it’s answering the question of “what next?”
Do you decide that six figures is enough? Do you open new units? Expand?
Franchise?
The questions are endless and the obligations are, too.
On the other hand, let me ask you a question: Have you ever defined “success” in your
business?
Have you ever flatly stated what your goals are that, once
reached, will allow you to say, “I’m successful, and here’s why…”
In many cases, real entrepreneurs never do that. Not because they don’t know, or they’ve never
thought about it, but because they’ve become so overwhelmed by the day to day
operations and simply “doin’ it” they fail to recognize milestones and growth
for the celebrations they should be.
Imagine the month your gross monthly income surpasses last
year’s total gross income?
Or the day you finally decide to give yourself a real
salary?
Or your first raise?
The thing is, as a business owner, you often don’t allow
yourself to celebrate success … or, if you do, you don’t celebrate it enough.
What I’m talking about here is acknowledging the little
victories and making time to live “in the moment.” You very well may sell your company one day
to Google or Starbucks or Walmart, but NEVER lose sight of the smaller steps
and actions you’re taking that set bigger successes up down the road.
Celebrating success is really about understanding the
metrics of your business, anyway, so you’re not simply partying for no
reason. If, for example, you have
validated that you do ten sales a day on average, then when you and your team
move the needle and the average to eleven, or twelve, or twenty – take the time
to celebrate it!
With that in mind, here are some things to consider – and
metrics you might need to be tracking – for success in your small business…
· Increased
profitability from one quarter to the next
· Higher
clickthrough rates on marketing
· Decreased
turnover (or a revised training process)
· Hiring
your first operations manager (comptroller/bookkeeper/marketing director/and so
on…)
· Documented
and increased customer satisfaction
· A month
with no customer complaints
· And so
on and so on…
The idea here is to quit thinking like a manager or a
skilled worker and begin to think about all the daily challenges that arise as
a business owner. Too many times, I see
entrepreneurs who are so lost in a daily struggle to simply make it through the
week (or the day!) they forget business ownership isn’t just about survival,
it’s about growth and scaling. No one
opens their own business to simply be “busy,” they open a business to “be
successful” – and then forget to do that!
This week, I want you to really dig into the reasons you
opened the doors in the first place and begin to look for these sorts of key
indicators you’re going in the right direction.
Yes, when you start looking for success, you might not find it – in
fact, you might be a bit overwhelmed at some of the challenges you didn’t
realize you had within your four walls.
Remember, you’re NOT in this alone – there are literally
experts everywhere – be they legal specialists, training gurus, or financial
and tax experts. Quit trying to be
everything and allow yourself to find the help you need.
I’m here for you – and ready to celebrate with you. Reach out to me and the team if we can help
you find and create more success worth celebrating!
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